Filmmakers everywhere have the ever-increasing challenge to stay on budget while maintaining a certain level of visual quality. On top of that, budgets aren’t what they used to be. When faced with a laundry list of growing expectations and difficult choices, what are your options? For Steve Gould, Executive Producer of Traveler Films, using Atlas Orions helped elevate his Dodge Ram spot and achieve a deeply cinematic look -- all without those extra awkward budget conversations: