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Elevating a commercial while needing to maximize a lower budget?

Elevating a commercial while needing to maximize a lower budget?

Sep 03, 2020

Filmmakers everywhere have the ever-increasing challenge to stay on budget while maintaining a certain level of visual quality. On top of that, budgets aren’t what they used to be. When faced with a laundry list of growing expectations and difficult choices, what are your options? For Steve Gould, Executive Producer of Traveler Films, using Atlas Orions helped elevate his Dodge Ram spot and achieve a deeply cinematic look -- all without those extra awkward budget conversations:

CTA banner 12e72d9e-fb59-4895-8523-7aa972c8ba5b backgroundCTA banner 12e72d9e-fb59-4895-8523-7aa972c8ba5b background

Atlas Orion Series 2x Anamorphic Primes

Painterly waterfall bokeh. Disproportionate breathing. Signature but controlled flare. These optical characteristics are now available as part of your cinematic storytelling toolkit, whether you shoot digital or film.